The Man behind this campaign was Justin O'Shea (who looks like an hipster with jail tattoos).
"I would change the shitty logo. I would change the campaign. I would change the clothes. In fact, I would change pretty much everything.” -- Justin O'Shea
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| Brioni logo also changing for something more Metal. WTF? |
Brioni's union with Justin O'Shea only lasted 6 months.
He was most likely kicked out.
His hiring mades no sense in the first place?!
Don't get me wrong, seeing MetallicA advertizing Brioni was cool nonetheless!
And Justin OShea pimp fur coat was cool but not suited for Brioni.
More suited for a nouveau riche PunkMetalRap reader.
Sources and related links:
https://medium.com/@MANLONDON/brioni-a-legend-loses-their-way-1d43bda47529
https://www.gqindia.com/content/brioni-coolest-menswear-brand-right-now
https://www.menswear-market.com/blog/brioni-goes-metal-with-metallica-campaign/
https://fashionunited.com/news/fashion/what-happened-at-brioni/2016101013217
https://www.gq.com/story/metallica-brioni-ad-campaign-justin-o-shea
https://en.wikipedia.org/wiki/Brioni_(brand)
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